Having spent all his life living, playing, studying and working with animals of many different species, Jake is keen to ensure that humans and mammals foster mutually beneficial relationships. He says ‘Conservation is about the species and welfare is about the individual’. It is important that by understanding the needs and desires of the individual we can provide for the species. The elephant CREW vision is particularly exciting to me as we are transforming the lives of individual elephants for the benefit of themselves and wider conservation goals. It is important that we do this in a sensitive and sustainable way that adds to scientific knowledge and pioneers solutions for the future.’